Unify strategy, process, and systems into a scalable model that protects and generates revenue

With a Revenue Operations approach that centralizes and aligns across your enterprise

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CONTACT US

Our Services

We focus on

  • Strategic Partnership

  • Clear Deliverables

  • Measurable Outcomes

Strategy & Process Design

Clarify vision, ownership, and execution

  • Strategy Design (ie. OKRs)

  • Strategy Workshops

  • Clear Metrics & Aligned Initiatives

  • Process & Systems Strategy

AI Strategy & Enablement

Translate strategy into efficiency gains

  • Strategic Roadmap

  • Use-Case Pilots

  • Prompt Library

  • Enablement Sessions

Revenue Leakage Fix

Identify churn and upsell gaps

  • Defined Metrics

  • Root Cause(s)

  • Action Plan (who/what/when)

  • Reactive & Proactive Alerting

CRM Audit & Optimization

Build confidence, drive decision-making

  • System Health

  • Integrations

  • Customer Journey

  • Adoption Improvement

Data Strategy & Analytics

Set up the foundation for your business

  • Data Visibility

  • Access

  • Centralization

  • Governance


Our Approach

It’s easy to build a plan in isolation.

It’s easier to fail that way, too.

We help you build an aligned Go-to-Market strategy across departments that scales with measurable outcomes and the latest technology.

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Set the vision

  • Establish your North Star

  • Metrics and Initiatives tied to board-level goals

  • Roadmaps, resources, and technology needed

  • Budget justification and ROI

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Prioritize the work

  • Focus your teams and their time

  • Bring in the right people and partners

  • Enable use cases, pilots, and feedback

  • Guidance before, during, after implementation

Analyze, refine, grow

  • Measure what matters, always

  • Board-ready communications

  • Data access, availability, and visualization

  • Lessons learned turned into adjustment

At Carroll Strategy & Operations, we are passionate about helping our customers set the vision and strategy that can unify their teams cross-functionally.

We have helped executives and senior operators build and scale high-performing revenue organizations through a blend of go-to-market strategy, operational excellence, and AI + technology integration.

AI isn’t coming, it’s here. It’s a complex technology in the hands of the consumer. Your customers expect AI-enabled experiences, your board AI efficiencies (productivity and costs), and your teams AI speed. But how do you do this across the organization at scale?

Who We Are

Meet Adam

Adam Carroll is a trusted advisor with 15 years of experience guiding tech and non-tech businesses through digital transformation and revenue growth at top-tier global enterprises as well as scaling companies.

Backed by a PhD that sharpens his ability to research, learn, and communicate with clarity, he helps executive teams align strategy and technology to scale smarter. As founder of Carroll Strategy & Operations, Adam combines boutique focus with an expert partner network to deliver enterprise-level results with personal attention.

A professional headshot of Adam Carroll, founder of Carroll Strategy & Operations, with short, gray hair, wearing glasses, a blue button-up shirt, and a dark blazer, smiling against a black background.

Contact Us

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